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Lacta

Webapp, Brand Activation, Media Campaign

Knowing that chocolate stimulates creativity, Lacta, a pioneer brand in chocolates in Brazil, has helped us perform a work with a very special flavor. The ingredients: innovation and technology.

We are chocoholics
by results.


Brand Activation


During the Easter period, we created a brand activation allowing the participants to race against each other by jumping higher and faster. To do this, we used 3D technology, Kinect, Flash, 2 jumpers and an LED screen with more than 4 meters. It was the first Brazilian's brand activation using Kinect technology.

WebApp


We also performed an campaign in which the user could customize a toy art and print at the same time. Through a touch screen, the audience was able to easily engage to the app.