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Tang

Brand Activation

Brand of Mondelēz International, Tang is the best-selling powdered soft drink in Brazil. With the launch of its new products, we have developed creative brand activations to impact the public using innovative technologies.

Strategies for clients who see the glass half
full and for those who see half empty as well.


Verão Mais gostoso


We developed a differentiated and interactive brand activation for childrens, it worked in a very simple way. The more the kids jumped, the more the Frozen Tang's digital "blender" got activated, all through Kinect technologies. The brand activarion was a success, achieving great results. Even the smiles and laughter of the whole gang.